SXSW showcase. It Was Romance. March 15, 8pm (we go on at 10pm). Cheer Up Charlie’s Inside.
It Was Romance is a Brooklyn-based rock quartet that mixes in elements of dance pop, kind of like if Fiona Apple made a record with Chvrches. The band began as the solo project of Lane Moore, using found and collected instruments, including an electric ukulele with a distortion pedal that she plays like an electric guitar, and her own voice. It Was Romance will be making their highly anticipated SXSW showcase debut in 2019.
Their self-titled debut album It Was Romance was released in 2015. Pitchfork named the self-titled debut album one of the records to watch this summer. BUST Magazine called them The Best Band of 2015. Village Voice premiered the first single, “Philadelphia,” calling the song “mysterious but undeniably attractive. It evokes feelings of loneliness with a danceable beat, not unlike a somber nighttime walk home on wet roads, with colorful, joyous city lights reflecting like a black mirror” and praising the album for its “glittering instrumental aspect and Moore’s velvety vocal delivery make the rest of “It Was Romance” saunter around like the life of the party, occasionally winking just to make sure you’re hooked.” Paste Magazine described the band as “Hearkening back to a Dig Me Out era Sleater Kinney, Moore’s expansive sound covers love and all its mishaps with a catchy, blast loud and sing proud thoughtfulness. Blending garage rock with soul and experimental undertones, It Was Romance, formed in 2009 by Moore, walks multiple genres with a deft grace to mirror Moore’s bubbly wit and eye-catching presence.” The Advocate called the band “one to watch,” calling their first music video for “Philadelphia” “awesomely creative.” BuzzFeed named their first single Philadelphia on their “Songs You Need In Your Life This Month” list.
The music video for “Hooking Up With Girls” was released in late 2016 on the front page of Nylon. The video was quickly picked up by numerous media outlets, including Vogue, Entertainment Weekly, Billboard, VICE, The Huffington Post, The Guardian, New York Magazine, VICE, BUST Magazine, Refinery 29, and The Onion‘s AV Club, who said of the video “when [Moore] sings directly to the camera, it seems like an overly intimate confession.” Vogue Magazine called Moore a “jack of all trades,” adding that her music videos, “give me life.”
In 2017, Moore created a music series at Arlene’s Grocery called ’90s Albums Live, with the first album being the Empire Records soundtrack performed by the band. Also in 2017, Billboard named them one of 16 Female-Fronted Bands You Should Know.
photo by: Maegan Gindi
PUBLICIST CONTACT: itwasromancemusic [at] gmail [dot] com